Jamaica Omnibus Services: “The Rhymes of Jolly Joseph” / Las Rimas de José “El Jovial”
Posted: February 6, 2015 Filed under: English | Tags: Black History Month, El Mes de la Historia Afroamericana Comments Off on Jamaica Omnibus Services: “The Rhymes of Jolly Joseph” / Las Rimas de José “El Jovial”
A vintage Jamaica Omnibus ticket_dimensions 1.5 inches by 2.5 inches_au verso is printed Courtesy Makes Life Smooth. The fare price, printed in pounds sterling, denotes a 1960s ticket, before the switch to a Jamaican dollar currency.
Bruce Patrick Jones remembers the Jamaica Omnibus Services: “The Rhymes of Jolly Joseph”
. . .
I remember, I remember,
The house where I was born,
The little window where the sun
Came peeping in at morn…
.
So begins Thomas Hood’s poem of memories.
In the 1960s, poetry was an essential inclusion in Jamaican Secondary School education. Simple, rhyming poems have always been the most accessible and sweetest examples of what remains, for me, a mysterious and enigmatic art form. Couplets, with their natural sing-song sway, easily pull a reader into their world, guiding them to the more complex forms of poetic writing.
A bus ride on a recent visit home to Jamaica jolted back a memory from my early teen years. Back then, the Jamaica Omnibus Service (JOS) was essential to the transportation of the citizens of Kingston. Advertising promotion affectionately named the bus line “Jolly Joseph”, and each vehicle was operated by a driver, usually male, and a conductor or conductress, almost always female. As riders entered the bus by a rear side door and paid their fares, the conductor would issue the appropriate ticket for the requested journey. Tickets were rectangular, printed in black on light card of various colours. On one side was the fare price and on the other, rhyming couplets with a variety of messages to aid the rider. Of these, two came clearly back to mind:
.
To stop the bus hold out your hand,
The driver then will understand.
.
And, to address easy loading:
.
If at the stop you form a queue,
We’ll all get on, including you.
.